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You can't connect the dots looking forward, you can only connect them looking backwards.
The words "think different" were created by Chiat Day art director Craig Tanimoto. The text of the various versions of this commercial was tinkered with by Rob Siltanen and Ken Segall. However, it is important to point out that the text was simply lifted from an original piece written by Jack Kerouac (and certainly not created for Apple). Music was composed by Chip Jenkins for Elias Arts. 

The words "think different" were created by Chiat Day art director Craig Tanimoto. The text of the various versions of this commercial was tinkered with by Rob Siltanen and Ken Segall. However, it is important to point out that the text was simply lifted from an original piece written by Jack Kerouac (and certainly not created for Apple). Music was composed by Chip Jenkins for Elias Arts.

The words "think different" were created by Chiat Day art director Craig Tanimoto. The text of the various versions of this commercial was tinkered with by Rob Siltanen and Ken Segall. However, it is important to point out that the text was simply lifted from an original piece written by Jack Kerouac (and certainly not created for Apple). Music was composed by Chip Jenkins for Elias Arts.

You can't connect the dots looking forward, you can only connect them looking backwards.
The words "think different" were created by Chiat Day art director Craig Tanimoto. The text of the various versions of this commercial was tinkered with by Rob Siltanen and Ken Segall. However, it is important to point out that the text was simply lifted from an original piece written by Jack Kerouac (and certainly not created for Apple). Music was composed by Chip Jenkins for Elias Arts. 

The words "think different" were created by Chiat Day art director Craig Tanimoto. The text of the various versions of this commercial was tinkered with by Rob Siltanen and Ken Segall. However, it is important to point out that the text was simply lifted from an original piece written by Jack Kerouac (and certainly not created for Apple). Music was composed by Chip Jenkins for Elias Arts.

The words "think different" were created by Chiat Day art director Craig Tanimoto. The text of the various versions of this commercial was tinkered with by Rob Siltanen and Ken Segall. However, it is important to point out that the text was simply lifted from an original piece written by Jack Kerouac (and certainly not created for Apple). Music was composed by Chip Jenkins for Elias Arts.
It's very easy to be different, but very difficult to be better

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